You wouldn't operate your business without a plan. Why would you market your business without one?
With over 15 years in the media industry, we have the media knowledge to create a media mix as individual as your business. And we'll manage every aspect of the plan so that you will be free to do what you do best: manage your business. Save time, eliminate waste and stretch your marketing dollar further.
To develop a custom media plan that will reach your customers with the greatest efficiency, you need to develop a target customer persona, research where those people are, and then determine the industry specific media mix that your competitors are using to reach your customers.
Ephemeris manages the media planning and buying. We work with your marketing department or creative agency to ensure that your message gets to your most desired customers.
Advertising is no longer one size fits all. If you take only one message away with you, let it be that Ephemeris is focused on advertising effectiveness for your specific business. This takes time, research, and the analysis of a LOT of data to develop a plan that is perfect for your business, industry, goals, budget, and (most importantly) your customers.
Nearly 90% of the US population is online today. The average American spends 5.6 hours per day online (2.8 hours of that on their mobile phone*). Digital media is no longer "the next big thing, " it is now. The beauty of digital advertising is that there can be a plan to suit every budget. But the digital sphere can be overwhelming with so many options.