To develop a custom media plan that will reach your customers with the greatest efficiency, you need to develop a target customer persona, research where those people are, and then determine the industry specific media mix that your competitors are using to reach your customers.
Nearly 90% of the US population is online today. The average American spends 5.6 hours per day online (2.8 hours of that on their mobile phone*). Digital media is no longer "the next big thing, " it is now. The beauty of digital advertising is that there can be a plan to suit every budget. But the digital sphere can be overwhelming with so many options.