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Analysis is one of the most neglected pieces of a marketing plan, but may very well be the most important part. You don't just want to run a campaign and hope for the best. You want to run a campaign and know it works… and be able to adjust accordingly if for any reason it isn't.
Many men go fishing all of their lives without knowing that it is not fish they are after.
- Henry David Thoreau
Taryn started her marketing career 15 years ago at a local newspaper helping businesses promote themselves. Probably as a result of watching the "Miracle on 34th Street" too many times as a child, her sales technique was simple; suggest to her clients to buy other media.
"Suggesting other media to my clients raised the bar. It solidified the rapport and trust they had in me. And once I built up their trust to that degree, they realized I cared more about the success of their business than just taking their money."